J. Lewis Blog 5

J. Lewis Blog 5

Affleck’s character is immediately in control of the situation when he walks into the room, dressed to the hilt in a dark suit with a blue shirt and dark silk tie (Artifacts). He walks tall but casually with hand in pocket, softly claps his hands (Immediacy) to get everyone moving and slightly smiles (Kinesics). He establishes his territory with politeness. As he dismisses the first person with words and hand gestures (Emblems), he shows no remorse, starts to talk softly while still standing, and leaning forward as he does so, which results in the group leaning toward him. With the statement, “I’m not here to waste your time,” he reminds the group he is in control of their time (Chronemics). Working the room as he moves around the seated group, he keeps the attention of the crowd with hand gestures and eye contact, while at the same time leaning into the person to emphasize a point (Proxemics). He sells the group on wanting to work for the company with his use of gestures, artifacts (keys to the Ferrari) and tone of voice, raising his voice to emphasize a point (Paralinguistics) Then he hits the group with the downside. But before he tells the group the bad news, he stops, drinks water (artifacts) and then clears his throat (Paralinguistics). He wants them to want to work for $150.00 per week, so the water drinking and throat clearing serve to offer as an apology. His closing is soft, “if you really want this, then call me on Monday…but don’t waste my F*** time,” serves to remind them that he is the one in control, and entice them at the same time.

J.Lewis Blog 4

J. Lewis - Blog 4

Social Media Pro/Cons site uses some powerful words of persuasion. On the Pros side words used in the titles of the listed 22 pros such as “faster” (#!), “catch” (#2), “help” (#3), “allow” (#4), “find” (#5) and so forth are vivid words used in the titles to catch your attention. Each of the Pros go on to say something good which correlates with the title, throwing in statistics for you to ponder. So if you believe only the Pros side of the argument: you will be faster at receiving the news which will help catch criminals, thereby helping students, which will allow people to improve and empower women, to help employers find the right person, to increase the quality of life, and facilitate interaction, voter participation, and political change, which will be good for the economy and community to help seniors and the socially isolated feel more connected, to allow for quick and easy dissemination of health and safety information to reduce stigmas and to accomplish a goal of collecting more money for non-profits, which will educate more people to benefit consumers, so that teachers, students, musicians and artist can build an audience so colleges can recruit and retain students. Sounds Like a Great Plan!

However if you only believe the Cons side of social networking the social media is spreading false information, exposing users to intrusions which will lead students to have lower grades, leading to stress and problems, which will entice people to waste time, harm their chance for a good job, give them a brain disorder, thereby making them less social, and more likely to promote crime and endangering the military and journalist, which will harm the economy and facilitate bullying and sexting, which will further socially isolate to the point where they will seek amateur advise and self-diagnose their problems, leading to the spread of hate, endanger children, promote cheating and invasion of privacy, to the point of inappropriate relationships exposing themselves to loss of income and a chance for college, all of which are completely unintended consequences of security attacks and the social media.

As you can see from the above run-on sentences, both sides use of persuasive words, ultimate terms, doublespeak, euphemisms and intense language combined with the power of labeling and statistics to persuade one to agree with their arguments. If we lived in a good/bad world with no shades of gray or any other color it would not be very easy to decide which side of the argument you were on. But I suppose you could always just sit on the sideline and wait for the dust to settle and text the answer to the world. Thereby making yourself the hero for the day.

J.Lewis - Blog #3

J. Lewis - Blog 3

Ad for LBJ (Peace Little Girl) left a lasting impression on me. Still remember this ad running on television. Frightened me then, and instead of Mom “making” me, I campaigned willingly for Johnson as a result. The ads “fear appeal” was palatable perhaps because I was near the age of the little girl, but also because of the scare tactics used at school. An atomic war was on the minds of everyone. Instead of tornado drills, we, in elementary school, had Atomic war drills. So this commercial was in line with what everyone knew to be true, “Russia was a warring nation and communism was to be feared at all times”. The fact that “they” were trying to spread communism in Viet Nam did not in any way hurt the message. Even though the ad was pulled, it did appear several times on television, not only on the reports mentioned in the explanation but also on local T.V. and radio. The message is clear even if you just hear it. The background of the birds singing coupled with the sound of a small child counting, lull you into a false sense of security. The recognizable voice of Johnson and the countdown to the finale of the sound of a bomb exploding, resonate the message “we are not secure,” (if we vote for the extremist -Goldwater). Fear is a powerful motivator if used in the right setting at the right time. I know Johnson was the only Democrat for who my father ever voted. Under Maslow’s Hierarchy of Needs the appeal to the masses for a secure future, (Safety Needs) and the appeal to “make a world in which all God’s children can live” extend itself to Maslow’s Need of Love, Affection and Belongingness. This ad also gave people an Aesthetic Outlet by giving people the outlet to create a better future, full of love and peace, from a war torn society. On the Steele and Redding scale, this ad evokes the Puritan and Pioneer morality (good/bad, with us/against us), Change and Progress (the next version will be better than the last) and Ethical Equality (all people are equal) all rolled into the ending, “These are the stakes: To make a world in which all of God's children can live, or to go into the darkness. We must either love each other, or we must die,” had even Republicans change their mind about Goldwater.

Who could say anything bad about the ad “Prouder, Stronger, Better” (Reagan, 1984)? Soft, calm music playing in the background, a deep familiar voice telling of all the wonderful things in America, lends itself to the pathos of “Warmth Appeals.” Calm pictures of ordinary American life, people going to work, the rising middle class at its best, made people want to identify with the pictures of this inspiring view of the future. These all touch on the Maslow’s Hierarchy of Needs by appealing to all of the five levels of basic needs. However, Kenneth Burke’s theory of Identification fits this advertisement perhaps better than any other theory. People do yearn for connection and the ad leads one to believe if you vote for Reagan the future will be yours. Only someone not connected, would not want what is promised in the Constitution, the freedom to pursue prosperity, the peace to make prosperity possible and the strength to obtain your goal of the American way of life. The closing statement says it all “And, under the leadership of President Reagan, our country is prouder and stronger and better. Why would we ever want to return to where we were less than four short years ago?”

Jordan Johnson - Blog Post 5 - Nonverbal Analysis

The movie "Any Given Sunday"has many emotional scenes that make this movie one that should not be missed. However, Al Pacino's Halftime speech to his men was the single most inspirational moment in the entire film. With the help of many nonverbal aspects, Pacino did more than motivate them. The first aspect of nonverbal that I saw used was his physical appearance. From start to finish, Pacino keeps a serious face to validate his points and to truly connect with the men he is leading. He has a comfortable, yet urgent stance that allows him to be taken seriously. Pacino's character also paralinguistics. Pacino's paralinguistic voice helps to convey the overall message of taking the football game seriously. He is talking calmly at most times and when he really needs to let them know that he is serious he raises his voice for emphasis. This is greatly support with the director's use of reaction shots and background music. Pacino uses many gestures to get his point across. He also pauses for emphasis and speaks greatly about acting and performing as a team which led me to choosing this speech as the most motivational speech.  

Ashley Webster---Blog Post 5---Nonverbal

As if his words weren’t already powerful enough, Ben Affleck’s character in Boiler Room uses a ton of nonverbal communication. The first notable instance is the use of chronemics. I noticed that he is the last one to arrive to the meeting, making the others wait on him. This use of time exerts his authority in that he doesn’t have to follow the same rules as everyone else (i.e. showing up on time to a meeting). He then uses that power to eject a man out of his seat with a touch on the back, or haptics, another form of nonverbal expression. A sense of dominance is also established by the position that he takes at the head of the table. He is standing talking down to the other men who are encircling him, which is excellent use of proxemics to convey his superiority.

As Ben Affleck speaks, he uses a variety of kinesics to elaborate his speech, such as standing tall with his hands behind his back, pacing, banging his fist on the table, and pointing at people. He develops immediacy by speaking directly to individuals and making them feel involved in what he is saying, but rarely ever keeps eye contact for too long. The suits and ties that the men are wearing serve as the main artifacts used in the scene, showing that it is a business meeting. The long table and white walls give the setting an office like feel.

Since Ben is clean shaven, has short brown hair, and an athletic build, his attractive appearance probably adds to his persuasiveness in a sort of halo effect. He also makes use of paralinguistics by pausing after statements to let the audience react to what he is saying, and he says everything in a snide way with lots of curse words to give it an extra flare of conviction. Overall, I think he was very successful at getting his point across, even though his speech was not particularly friendly or warm.

Blog Post 5 -Nonverbal Analysis -Katie Smith

Al Pacino's motivational speech to his team was extremely inspirational. I wasn't even going to play football and it got me fired up. He utilizes many of the major nonverbal communication concepts, which undoubtedly helped him be so effective. 

Kinesics - His face consistently matches the tone of the speech. He is never smiling, he doesn't look surprised. He looks serious, he has a businesslike expression on his face. It feels like he really believes what he is saying, you can tell in his face that he means it. 

Chronemics - I think he does a great job with his time. The speech is not incredibly long; it doesnt drag on and make you bored. Also, he makes pauses in normal patterns throughout the speech. He especially does this when he says something important; he waits for the team to clap or cheer or get excited and then keeps that excitement going with his next big line. 

Artifacts- He is holding some rolled up paper and he keeps slapping on his opposite hand. To me this conveys seriousness. But that could be a personal thing, because when i was younger, my aunt used to always roll up a paper and spank her dogs with it when she was mad. We knew if she got the paper out, that she meant business. I also believe that this helped him keep the attention of the men he was speaking to. His clothes give a business casual feel. Yes, he is wearing a suit. But his jacket is unbuttoned, he is not wearing a tie and he has glasses hanging from around his neck. 

Physical appearance- He is not really tall, and he does not have an overpowering stature. But he carries himself in a way that is professional and exudes confidence. He doesn't cower or stoop his shoulders. He moves with dignity. However, he isnt stiff. He always looks relaxed or excited, but never uncomfortable. 

Paralinguistics - The tone of his voice is always serious. His pitch goes up when it needs to, and so does his sound level. One thing that I believe is so important to the effectiveness of this speech in particular is that he starts off in a very personal tone. His voice isnt loud, but its not quiet and mousy. He talks to these men like men. Then as excitement starts to build, he begins to get louder. He gets the loudest on parts that he thinks are important, but he incites emotion in his team during these parts. 

Al Pacino's use of Chronemics, Artifacts, Paralinguistics, Kinesics and physical appearance makes his speech absolutely perfect for the context and the audience. He gives off the impression that he is comfortable with what he is talking about and who he is talking to. He is confident in himself, which helps him instill confidence in his audience. He starts out on a personal paralinguistic level to entice the team, then he hits them with the kickers and makes them excited about what he is saying. 

Blog Post 2 Target Audience

Dr. Brandt Skincare

 Do Not Age with Dr. Brandt Time Reversing Cream

What it is:

 A nourishing, firming, and sculpting antiaging cream.

 

How does the product appeal to a certain age group?

The Product appeals to older women most of the reviews come from women ages 50-54 the title is time reversing cream so it automatically appeals to an older generation.

Does the product appeal to a particular ethnicity/culture?

The product does not appeal to a particular ethnicity or culture just certain age group.

 Does the product have a certain geographic appeal (E, W, N, or S; rural or urban)?

The product geographic appeal because it talks about moisture for places that get really cold in the winter.

How are people using this product likely to view themselves (self-concept)?

People who are using this product is most likely to view themselves as old and looking for a younger look and feel.

To which of Maslow’s Needs does the product appeal (see page 115)?

It falls under esteem because if the product makes the customer feel self-confidence.

To which American values does the product appeal (see reverse of this sheet)?      

Change and Progress with this product the customer wants to see change             in age and progress in skin transformation.

Repost Blog Post 1 Adrienne Johnson

1. -Mary Landrieu shows Experience because she has served eight years as a state representative. She is Trust Worthy because of her past record for having many commitee assignments such as the U.S Senate commitee on appropriations and the U.S Senate commitee on small business and Entrepreneurship. 

-Bill Cassidy is Caring  co-founded the Greater Baton Rouge Community Clinic, a clinic providing free dental and health care to the working uninsured.

-Rob Manness shows to be social and likeable he has many social networks like facebook and twitter where he socializes with many people.

2. -Mary Landrieu she has done many things to enhance her credibility she has came up with remembering Rosa Parks with a new statue shes trying to enhance her socialbility.

  -Bill Cassidy created a private-public partnership to vaccinate 36,000 greater Baton Rouge area children against Hepatitis B at no cost to the schools or parents.
-Rob Manness shares his wifes breast cancer story to enhance socialbility

3. Bill Cassidy shows the most credibility because he has all of the aspects of ethos he mainly shows trustworthiness and experience 

Kre' - Blog Post 4 - Persuasive language

The Pro/Con of how social media spreads information is a good example of persuasive language. Take for instance on the Pro post where the phrase "...Red Cross urged witnesses to tell family members they were safe via social media outlets." The key section in the phrase you should pay most attention to is, "...tell family members they were safe..." The word clearly bolded and italicized is considered an ultimate term. Better yet the entire phrase taken from the post are considered ultimate terms due the phrase being considered highly revered. Everyone wants to feel that safety we are told we have by the government.
The Pro/Con posts both use doublespeak without actually stating it's being used. By use of words such as this is safe and this isn't safe the two post use evasive language to take the audiences attention away from how safe social media is on the Con's side and stating how safe social media is on the Pro's. Power labeling is another concept used in both Pro and Con sections on the same topic. The labels we use to describe people or things which reflect our attitudes about them is what power labeling is. The Pro section names Facebook and Twitter in addition to other media outlets personally. The same with the Con section on the spread of information through social media. On the Pro's side of things Facebook and Twitter are described as life savers. Going back the phrase stated before these mediums helped family members know loved ones were safe. While on the other hand Con's use these mediums to describe the problems which are caused. For example, "On Sep. 5, 2012 false rumors of fires, shootouts, and caravans of gunmen in a Mexico City suburb spread via Twitter and Facebook caused panic..." Pay attention to how in this phrase taken directly from the Con's section states how, "...via Twitter and Facebook caused panic..." Just as stated before Twitter and Facebook are used to show or give off a negative impression to the audience.

Jordan Johnson- Blog Post 4- Persuasive Language Analysis

Social media has always had its pros and cons. Most of the arguments having to do with online bullying as it pertains to the younger generation. Social Media's use of persuasive language can be seen through its use of "crowdfunding" and its use of labeling. For example, the pros and cons page states that social media helps to spread hate, enables cheating on school assignments, and can facilitate inappropriate student-teacher relationships. Each of these examples seem to target children and young adults still in school. Although many people ranging in age utilize social media, the pros and cons seem to only have the safety of the younger generation in mind.

The readers comments, I feel, seem to help the level of persuasive language. Each of the comments coming from "real" people means that they are for or against these arguments. However, either for or against each comment has a certain level of language intensity and whether they feel strongly about it or not, it shows in the comments.

Jasmine Threatt- Blog Post 4- Persuasive Language Analysis

The pros and cons of Social Networking uses persuasive language in many different ways. For example, the use of percentages and research (which is highly persuasive in my opinion because there's nothing like the facts!). The pros and cons also use power of labeling because most of us younger people will either fall into the "heavy social media users" or the "non-heavy". This topic address safety issues, facts, law related issues, and much more. Each topic speaks to a concern in order to appeal to the message.

The readers comment's are obviously opinions, but strong opinions. They use ultimate terms and language intensity by using support phrases of facts like "anti-government protests were organized by anarchists with the help of twitter". Would you even trust Twitter if you knew that about it? The comments use just as much persuasive language.

Jasmine Threatt- Blog Post 3- Analyzing Pathos

The first ad I watched, Convention (Nixon, 1968), used two appeals: appeal to Pride/Patriotism and fear appeals. There was not any spoken language in this ad. It used music and photographs to appeal to it's audience. The music would shift from an upbeat patriotism sound of music showing photos of Nixon and how he ruled as President to a eerie type of music showing photos of war, sad children and families, and injured soldiers. Safety needs of Maslow's Hierarchy of Needs can be seen in this ad. Puritan and pioneer morality from Steele and Redding's American Value System is also apparent in the ad. The ad demonstrates how voting for Nixon and his decisions as president affected us as a nation.

The second ad I watched, Peace Little Girl (Johnson, 1964), used a bit of warmth and fear appeal as well as appeals to patriotism. As a little girl is counting the petals of a flower, she's counting out of order so that we understand how young she is (warmth appeal). When the petals are all gone, we hear a count down (fear appeal). Followed by the countdown from ten there is an explosion shown. It probably destroyed the little girl's home! Then we are encouraged by the narrator to vote for Johnson based on wanting to love or wanting to die (appeal to patriotism). I would say that from Maslow's Hierarchy of Needs, the need for safety and physiological needs are obviously expressed in this particular ad. Do we really want explosions (probably representing war) killing our youth? We want our nation to be a safe place for families! From Steele and Redding's American Value System I would think that "change and progress" is relevant for this ad, along with "ethical equality" and "efficiency, practicality, and pragmatism". The ad persuades the audience to want a change, to want our young to live to see another day, and to want our world to be in the right hands.

Jasmine Threatt- Blog Post 2- Target Audience

Anti-Aging cream typically appeals to older women. Women who are more worried about looking their age or looking older than she really is due to wrinkles and spots on the face. There’s no specific ethnicity that the product reaches towards—however, it is rumored in the beauty industry that Caucasian women do not age as gracefully others. This product would appeal to those in urban society. Women who always have somewhere to be and need to look good for the cause would be more likely to care more about her aging facial features. People who use this product probably believe that they are putting a slow pause or even a stop to aging imperfections such as “crow’s feet” and “shriveled skin”. In Maslow’s Hierarchy of Needs pyramid, this product might appeal to more of the Need for Esteem. Women want to stay looking younger so they don’t seem unattractive. As far as American values go, I believe it would be the value of the individual.

Candles found at The Perfume Spot also appear to females of all ages (for the most part). It doesn’t appeal to a specific ethnicity. Most females like to smell good and be around people and places that smell good. People who use this product probably view themselves as clean—I would, at least. When I’m around lit candles I feel a bit fancy. It would probably appeal to the need of esteem or love, affection, and belongingness. Sometimes we associate candles with romance which is why we might believe it to aid in the need of love, affection, and belongingness. The American value it would appeal to would more than likely be effort or puritan and pioneer morality.

Blog Post 3- Ryan Klare

(CLICK HERE) My Ad.

My ad, as ridiculous as it is, incorporates pathos mostly in an appeal to fear. The child looking out the window, to casting doubt on leaders and their pasts, everything is intended to be as passively accusatory as possible. Appeals to patriotism come from the images of the white house and the assumed prestige of the position. Lastly, I would say the final image and text has a tongue-in-cheek appeal to humor, as that is just about as cheesy as it gets.

Steven Russell - Blog Post 3 - Analyzing Pathos

     The CONVENTION (Nixon, 1968) ad, created by filmmaker Eugene Jones  is without a doubt one of the best examples of the fear appeals technique of pathos.  This narrator absent clip uses a collage-type construction of unsightly images from Viet-nam, racial conflicts, the struggles of the poor and other general lawlessness mixed with human anguish to show the trouble of the times.  Periodically inserted into these images is the smiling face of Presidential hopeful and Nixon opponent, Humphrey.  The images of Humphrey are often blurred over or transposed with other images to create a distortion effect while the background music promotes a wild sense of loss of control.  This concurring overload of the senses creates panic and disorder to the viewer and plants the notion that Humphrey will only make the escalating situation at home and around the word worse should he be elected president.  

     The selection of images showed were specific and intended to shock the audience into acting from a state of fear and self-preservation.  The same negative political campaign tactics of nearly 50 years ago can still be seen employed today, striking at our psychological need to feel safe according to Maslow's hierarchy of needs.  

     If we look 8 years down the road in history, we find a very different kind of ad from Jimmy Carter in BIO (Carter 1976).  This wholesome campaign ad uses warmth appeal and also appeals to pride and patriotism as forms of creating pathos.  The ad highlights Carter's family roots in Georgia and pulls on his "working man" background.  He becomes relate- able to average Americans in this way.  The ad goes on to show his mother talking about what a good boy Jimmy was, and how she never even had to spank him.  It is very down home and has a mellow feel to it.  

     The ad briefly covers Jimmy Carter's Naval service and thus, endears himself to the men & women of the armed services.  This ad was critical in capturing the then new face of candidate Carter.  His use of positive and wholesome advertisements did much to reassure voters of the time that politicians had not all gone completely insane.  By likening himself to the American people in a genuine and meaningful way, Carter was able to advance his agenda beyond that of his opponents.

     Carter stands on the rung of self-actualization on Maslow's hierarchy, as he views the change of the future with optimistic eyes.  He promotes good triumphing over evil, exemplifying Steele & Redding's American value of Puritan & Pioneer Morality.

   

             

Steven Russell - Blog Post 2 - Target Audience

     MARCHESA PARFUM D’EXTASE is a Woman's all-over body mist priced in the upper range at $45 per bottle.  The pricing alone is indicative of a target audience of middle-upper socioeconomic class females who plot on the Esteem & Belonging - Love levels of Abraham Maslow's Hierarchy of Needs.  These women are confident in their sexuality, thus, their romantic relationships allow for a step up the ladder towards achievement.  These are the women who WANT to be the woman who has it all.  These "up and comer" ladies keep a watchful eye on fashion trends without being superficially obnoxious.  Class, elegance and beauty are earmarks of her adoration.  All ethnicity groups contain samples of women fitting this domain, so long as they are American / Western minded.   
                  

 
     The bottle itself is advertised to look as a "rugged crystal" - provocative in essence, mysterious in nature. The medicinally holistic implications are at times subliminal, and at others, overt.  The totality of the message is to seek beyond that which you 'perceive' yourself to be bound.  To seek always that thing jut slightly out of grasp.  

     Edward Steele & Charles Redding identified several archetypical American value sets. MARCHESA PARFUM D’EXTASE all-over body mist appeals to women identified as placing high value on the individual as opposed to that of institutions or governments.  Their freedom-loving and liberation seeking spirit is cocooned in delicate beauty.  This beauty is to be nurtured in order to blossom to her full potential.  Change & progress are good and ethical equality is a right of nature!

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     Modern times require men to adapt to the workplace environment more than ever, and apparently, with more women in the workplace, men now have the need to wear make-up to remain corporately competitive.  With just a small amount of research I discovered entire product lines of make-up for men.  Trying to stick to somewhat relevant products (less male models & actors) I found a useful product called ANTHONY LOGISTICS FOR MEN Instant Fix Oil Control.  This product is for men with oily skin, or whose skin accrues oil throughout the day in heavy amounts.    

     The sleek yet nonchalant packaging is subtle - as the men who seek this product might discreetly wish to tackle their problem.  There are no flashy gimmicks or marketing feats performed around this product. Instead, customer reviews & testimonials are heavily relied upon to convey product advantages.  

     This product is aimed primarily at business and professional men (ages 24-50) working in bigger cities and who maintain fast-paced ways of life (east/west coasts).  It is unlikely the majority of men working through the southern states' summers would be overly interested in make-up for the face or of legitimate hope of reducing oily glare reflections.  Certainly men of more comfortable socioeconomic standing will venture further down Maslow's hierarchical road of deficit needs such as belonging and esteem.  However, in severe cases of oily skin, a man could feel extremely ostracized by societal norms of physical appearance expectation, for whom this product would certainly be worthwhile.  Ethnic considerations of skin oil levels are assumed within the marketing strategy.   

     Archtypical American values (Steele & Redding) such as effort & optimism and efficiency, practicality & pragmatism would be hallmark characteristics of the target audience of ANTHONY LOGISTICS FOR MEN Instant Fix Oil Control. 

     Both products, and ALL products for that matter, assume that the need for remedy far ought-weigh any reservations of purchasing the product, given  product safety is unquestioned and considered risk-acceptable.