Steven Russell - Blog Post 2 - Target Audience

     MARCHESA PARFUM D’EXTASE is a Woman's all-over body mist priced in the upper range at $45 per bottle.  The pricing alone is indicative of a target audience of middle-upper socioeconomic class females who plot on the Esteem & Belonging - Love levels of Abraham Maslow's Hierarchy of Needs.  These women are confident in their sexuality, thus, their romantic relationships allow for a step up the ladder towards achievement.  These are the women who WANT to be the woman who has it all.  These "up and comer" ladies keep a watchful eye on fashion trends without being superficially obnoxious.  Class, elegance and beauty are earmarks of her adoration.  All ethnicity groups contain samples of women fitting this domain, so long as they are American / Western minded.   
                  

 
     The bottle itself is advertised to look as a "rugged crystal" - provocative in essence, mysterious in nature. The medicinally holistic implications are at times subliminal, and at others, overt.  The totality of the message is to seek beyond that which you 'perceive' yourself to be bound.  To seek always that thing jut slightly out of grasp.  

     Edward Steele & Charles Redding identified several archetypical American value sets. MARCHESA PARFUM D’EXTASE all-over body mist appeals to women identified as placing high value on the individual as opposed to that of institutions or governments.  Their freedom-loving and liberation seeking spirit is cocooned in delicate beauty.  This beauty is to be nurtured in order to blossom to her full potential.  Change & progress are good and ethical equality is a right of nature!

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     Modern times require men to adapt to the workplace environment more than ever, and apparently, with more women in the workplace, men now have the need to wear make-up to remain corporately competitive.  With just a small amount of research I discovered entire product lines of make-up for men.  Trying to stick to somewhat relevant products (less male models & actors) I found a useful product called ANTHONY LOGISTICS FOR MEN Instant Fix Oil Control.  This product is for men with oily skin, or whose skin accrues oil throughout the day in heavy amounts.    

     The sleek yet nonchalant packaging is subtle - as the men who seek this product might discreetly wish to tackle their problem.  There are no flashy gimmicks or marketing feats performed around this product. Instead, customer reviews & testimonials are heavily relied upon to convey product advantages.  

     This product is aimed primarily at business and professional men (ages 24-50) working in bigger cities and who maintain fast-paced ways of life (east/west coasts).  It is unlikely the majority of men working through the southern states' summers would be overly interested in make-up for the face or of legitimate hope of reducing oily glare reflections.  Certainly men of more comfortable socioeconomic standing will venture further down Maslow's hierarchical road of deficit needs such as belonging and esteem.  However, in severe cases of oily skin, a man could feel extremely ostracized by societal norms of physical appearance expectation, for whom this product would certainly be worthwhile.  Ethnic considerations of skin oil levels are assumed within the marketing strategy.   

     Archtypical American values (Steele & Redding) such as effort & optimism and efficiency, practicality & pragmatism would be hallmark characteristics of the target audience of ANTHONY LOGISTICS FOR MEN Instant Fix Oil Control. 

     Both products, and ALL products for that matter, assume that the need for remedy far ought-weigh any reservations of purchasing the product, given  product safety is unquestioned and considered risk-acceptable.