Jasmine Threatt- Blog Post 2- Target Audience

Anti-Aging cream typically appeals to older women. Women who are more worried about looking their age or looking older than she really is due to wrinkles and spots on the face. There’s no specific ethnicity that the product reaches towards—however, it is rumored in the beauty industry that Caucasian women do not age as gracefully others. This product would appeal to those in urban society. Women who always have somewhere to be and need to look good for the cause would be more likely to care more about her aging facial features. People who use this product probably believe that they are putting a slow pause or even a stop to aging imperfections such as “crow’s feet” and “shriveled skin”. In Maslow’s Hierarchy of Needs pyramid, this product might appeal to more of the Need for Esteem. Women want to stay looking younger so they don’t seem unattractive. As far as American values go, I believe it would be the value of the individual.

Candles found at The Perfume Spot also appear to females of all ages (for the most part). It doesn’t appeal to a specific ethnicity. Most females like to smell good and be around people and places that smell good. People who use this product probably view themselves as clean—I would, at least. When I’m around lit candles I feel a bit fancy. It would probably appeal to the need of esteem or love, affection, and belongingness. Sometimes we associate candles with romance which is why we might believe it to aid in the need of love, affection, and belongingness. The American value it would appeal to would more than likely be effort or puritan and pioneer morality.