Blog Post 2 Target Audience

Dr. Brandt Skincare

 Do Not Age with Dr. Brandt Time Reversing Cream

What it is:

 A nourishing, firming, and sculpting antiaging cream.

 

How does the product appeal to a certain age group?

The Product appeals to older women most of the reviews come from women ages 50-54 the title is time reversing cream so it automatically appeals to an older generation.

Does the product appeal to a particular ethnicity/culture?

The product does not appeal to a particular ethnicity or culture just certain age group.

 Does the product have a certain geographic appeal (E, W, N, or S; rural or urban)?

The product geographic appeal because it talks about moisture for places that get really cold in the winter.

How are people using this product likely to view themselves (self-concept)?

People who are using this product is most likely to view themselves as old and looking for a younger look and feel.

To which of Maslow’s Needs does the product appeal (see page 115)?

It falls under esteem because if the product makes the customer feel self-confidence.

To which American values does the product appeal (see reverse of this sheet)?      

Change and Progress with this product the customer wants to see change             in age and progress in skin transformation.