Wednesday, April 30, 2014

Tim Llewellyn - Blog Post 8 - Unethical Persuasion

https://www.youtube.com/watch?v=CmqqiVlT06M&feature=player_detailpage#t=0
This clip captures two scenes from the highly frowned upon show 'Family Guy' where they are trying to make fun of the Boston Marathon bombing event, 1 month after the occurance. Although this episode was deleted off the air, using the motives of the creator to attempt to make the scenes seem humorouse, the clips were highly unethical. There is no excuse for the creation of that whatsoever, and brought back horrific memories for the families affected by the tragedy.

Tim Llewellyn - Blog Post 7 - Persuasive Music

http://www.youtube.com/watch?feature=player_detailpage&v=MZ7x_Op-jMY#t=0
The first example I have of persuasive music that is intended to influence attitudes, opinions, or behaviors is from the movie 'Friday Night Lights,' when the team is on the way to face Dallas Carter in the Texas High School Football State Championship. The song provided during the clip targets a wide range of age groups from young to old, particularly males. The reason I chose this clip is because I'll never forget seeing this part of the movie feeling the adrenaline rush from the intense music and knowing that it is almost gametime, while the players are strapping their helmets up and getting ready to come out of the tunnel. As the music builds up as they get closer and closer to the tunnel, you just know it is go-time.




https://www.youtube.com/watch?v=Uu9GJlKpZvs&feature=player_detailpage#t=4
The second example is the N64 James Bond: Goldeneye theme song. The song targets all the young aspiring 'Bondonians' who grew up idolizing this magical video game, that dominated it's competition at the peak of its time. The fast paced pitch to the music brings back many unforgettable memories growing up to myself, along with millions of others.

Buendia - Blog Post 8 - Unethical Persuasion


Ashton Kutcher plays as an Indian character in an commercial for Popchips snacks. Using the virtue approach of ethics, the video comes across as unethical. Although the strategy for the ad is humorous, it stereotypes Indians. The video was called racist by some and Ashton Kutcher received negative press for participating in this ad.

Buendia - Blog Post 7 - Persuasive Music

The first example of a tune that influences attitudes, opinions, or behaviors is the Jaws theme song. The song is so well known that it targets all age groups. The song gives listeners a sense of suspense and fear that something terrible is about to happen.


The second example is the theme song for SpongeBob Squarepants. The song targets those who grew up watching the animated TV show. The tune brings childhood memories and put listeners in a energetic frame of mind.

Tuesday, April 29, 2014

JLewis - blog post 8


The biggest LIE of the century was the most unethical message that can be imagined was perpetrated by our government on the citizens of this nation.  .https://www.youtube.com/watch?v=Kiqs_ZxDiXM  The United State lost over 4500 lives in the War of Iraq. A war we entered because our President said there were weapons of mass destruction in Iraq. He said we had no other reason for going. Yet, according to CNN, "In 2000, Big Oil, including Exxon, Chevron, BP and Shell, spent more money to get fellow oilmen Bush and Cheney into office than they had spent on any previous election. Just over a week into Bush's first term, their efforts paid off when the National Energy Policy Development Group, chaired by Cheney, was formed, bringing the administration and the oil companies together to plot our collective energy future. In March, the task force reviewed lists and maps outlining Iraq's entire oil productive capacity. Planning for a military invasion was soon under way. Bush's first Treasury secretary, Paul O'Neill, said in 2004, "Already by February (2001), the talk was mostly about logistics. Not the why (to invade Iraq), but the how and how quickly."
Sadly, the American people believed our President. We are ingrained to want to believe our Presidents. As a society we had a chose to believe or not. As a nation, we had a choice to go to war or not. So to answer: The creators of this message wanted to make money. The audience was the American public. We definitely had free choice. Our President definitely lied. He used our fear, sorrow and shock of the Sept. 11, 2001 attacks to help convince us. Sorrow fear and shock are great motivators. I will forever be much more sceptical of what my leaders in Washington say.

JLewis - Blog 6- Art


O.K. I have to be truthful. While I was researching for the presentation, I was exposed to several piece of activist art. So much so that I forgot all about this blog. But instead of going to the AIDS posters I have reverted back to the humor side of art. Check out the Gorilla Girls. Yes I know who they are, but only because of this http://www.guerrillagirls.com/posters/SameSexMarriageandVoterIDMinnesota.shtml 
A political friend told me the Gorilla Girls depiction of Michele Bachmann was terrible. So I had to check it out. I am sure my conservative friend thought it was terrible, but I thought it hilarious. The argument for the depiction is that the statement really gets the point across. We are not ALL equal. In this case the target audience were the people in Minnesota, who had to decide on an amendment which would define marriage. The measure did not pass. Michele Bachmann has become the icon for conservativism and the use of her image and statement gained a lot of attention from the far right to the far left and almost everyone in between.
As for the syntactical indeterminacy the billboard was most certainly creative and dramatic and clearly left up to the viewer if it were humorous or "mean". The words in the poster are catchy, pink, bringing to mind "girl", or in this case Gorilla Girls. Art is in the eye of the beholder.

jlewis - post 7_music

The one song that always affects my mood is "We Shall Overcome". “We Shall Overcome” an early civil-rights protest song has come through the ages as a calming song. The melody is based in gospel, and while not a marching song, has been sung in marches for civil rights, women’s right, gay and lesbian rights, just to name a few.. In fact I can’t think of a song that has been sung on more streets, in more churches, by as many diverse groups of people as this song. While most people think Pete Seeger wrote this song, they would be wrong. Pete Seeger, in interview, https://www.youtube.com/watch?v=N-FmQEFFFko  says the song was first written in 1909. Lucille Simmons introduced Pete Seeger to the song and he printed it in 1948 in a publication called People Songs Bulletin. It has been recorded by such artist as Bruce Springsteen, Pete Seeger (of course), and my favorite, Diana Ross. This link will take you to Diana Ross singing it in Budapest, 1996.
I remember the first time I heard the song, sitting on the back porch steps of the church I could not go into (it was an African American Church). Their church services were always longer than my church’s, and their songs were much more uplifting. This one made me feel like I could fly, yet at the same time, kept me on the ground. Still does.

Tim Llewellyn - Blog Post 6 - Activist Art


The disturbing image above makes an argument that regardless of who the presidents are that are running for election, they are all puppet masters and are just used as a face for the country we live in. Meaning that no matter what they say they are going to do for the country, it is just a mask of disguise to what really goes on behind the curtains of the government and is a visual metaphor. It challenges the existing social order by providing an image that goes against their will and purpose of hiding their true colors and what they want us Americans to think. The audience it targets are those who are in agreement with how the government is corrupt and uses presidents as a face and scape goat. The iconicity of the art is a resemblance of the face of The Joker, who is the villain in the movie "The Dark Knight" and uses violence and plays tricks on the city to stir up the pot, making citizens think about if they are in danger. The syntactical indeterminacy that the viewer interprets is that even though they may perceive this image as the president being a puppet and scape goat for the actual people in control of everything, there is no way of proving that this is the precise nature of the relationship between the thoughts of the people and the government.

Tim Llewellyn - Blog Post 5 - Analyzing Nonverbal Effectiveness

Al Pacino's Inspirational Speech
Al Pacino's nonverbal effectiveness during his inspirational speech in the movie 'Any Given Sunday' is an exceptional example of how nonverbal cues are very persuasive. The immediacy of his speech includes warmth, eye contact, closeness, and involvement, are all factors of providing a successful speech to his team during halftime. The use of kinesics by staring into the eyes of his players as well as using serious facial expressions, show his true fire and passion for the game and how important winning is to him. Pacino does not touch anyone, just points and makes eye contact, so there is no use of haptics in his speech. The proxemics of the speech is shown by everyone in the locker room huddled together around him, while the vast majority of his players are kneeled down it shows his authority and that the players respect him. The use of chronemics is in effect by how its the player's time to wait and listen to what Pacino has to say in order for them to be rejuvenated and motivated in order for them to have a positive mindset. His use of artifacts are shown by him dressing in a very nice suit to show his professionalism and authority. His physical appearance is short and athletically fit, along with a rugged/badass look to him. The use of his paralinguistics starts off with a low tone of voice then picks up toward the end of the speech with explosiveness and powerful, heartfelt words to pick the team's enthusiasm up as they are prepared for battle in the second half when he is finished.

Tim Llewellyn - Blog Post 3 - 2 Ads to Analyze

Ad 1: 'Tank Ride'
This ad was made for Michael Dukakis' 1988 Democratic campaign to bash his fellow competitor, George Bush Sr. The motivational appeal this ad appeals to is Pride or Patriotism by promoting that Bush is not worthy to be America's Commander in Chief. The Maslow's Needs this ad appeals to are the Safety Need, by stating that you as an American citizen are not protected by Bush, as well as the Self-Actualization Need, stating that you need to grow and understand that Dukakis is more suitable to fit the profile of being the president of the United States. The value in the American Value System that appeals to this ad would be the Puritan and Pioneer Morality, since Bush is not capable of protecting this country according to the ad, he is not one of us, and if you are for him, you are not one of us as well. After watching this ad, I get an emotional sense (Pathos) from the tank that Dukakis is in being a symbol that he is willing to go to war for our country and has the 'know how' to do so. Along with the degrading words to bash on Bush, I feel that Dukakis is threatened by Bush and has to us the 'kitchen-sinking' technique to throw out brash judgments on him to attempt to boost his own worth, which does not persuade me to be a fan of his.


Ad 2: Bear
This was a 1984 ad to promote Ronald Reagan for president, of a bear walking through the woods (represented as the Soviet Union), and stumbles upon a lone hunter (represented as the United States), and becomes intimidated and backs away from the hunter. This ad provides a Fear appeal by showing that the bear is scared of the hunter (Soviet Union scared of the United States). The American Value this ad appeals to is Effort and Optimism by showing that if you are wanting to achieve the American Dream, you must work hard and never give up, relaying in the fact that the hunter has worked hard to find the bear and once he has confronted him, he is not willing to back down and give up to it. The simple music and images provided by the ad create Pathos by presenting fear in the enemies of the U.S. and confidence in the U.S. to conquer anyone who steps in our path.

Tim Llewellyn - Blog Post 2 - Analyze target audience 1 women and 1 male product



Male Product: Dove Men & Care, Body/Face Wash $3.99

The age group in males this product targets would be men ages 18 and up, considering it says "Dove, Men," on the box, and men are 18 and older. This product does not have a specific ethnicity or culture other than it seems like this would be the type of soap that a low to middle class man would use. I do not see any geographic appeal to this product because and guy could use this since it is very cheap ($3.99). The men using this soap are likely to view themselves to be very clean and have total skin comfort. This product appeals to the Physiological Need in Maslow's Needs, because it is the most basic and essential human type of need and this soap will provide that for them. Two of the American Values I see this product relating to are Ethical Equality, because it applies to all types of males, and 'Efficiency, practicality, and pragmatism,' because "Utility is more important than show," and it gets the job done with those values.


Women Product: GUERLAIN, 'La Petite Robe Noire Shower Gel' $57.00

The age group this product appeals to are older women or girls with a lot of money at their availability. This appeals as a high class culture product with its high price and description of the product. The geographic appeal would have to be in the urban city society. After using this product, one would likely view themselves as "Fresh, Enigmatic, Exhilarating," according to its description. This product would fall under the Belonging Need because it comes off as a product that wants to make women feel accepted and love, as well as the Esteem Need because it would make one feel important and unique. The American Value I place this product under would be the Achievement and Success value, because according to the definition, success is the result of power, status, wealth, and property, so since this product is expensive, one would feel this value in effect after using it.