Pathos, is it the strong method of persuasion? Many believe it is by analyzing the use of fear and love to get people to do what the want. Based off www.livingroomcandidate.org you the use of fear appeal in just about all of the campaigns. Whether it was the scene of the little girl counting the pebbles and then a nuclear explosion to the safety of national security. No one wants to see their little girl die or loose the safety of their own homes. These campaigns used the fear tactic which is a very effective method of persuasion. Also guilt is used in the same sense, are you the one that wants to be responsible for this little girl dying? Are you to blame?
In a time where racism was an issue in the U.S. an African American male was shown talking to the President of the United States and asking questions about the safety of the nation. This would show other African Americans that this man does care about us and not only whites. This uses an affectionate and integration approach to persuade viewers.
In just about every campaign patriotism was used. If you are proud of your rights and freedoms then do something about and vote for me. The campaign wants to show they have the same interest as the people of the U.S. If you are not with the candidate and the people that support the protection of their homes and freedoms then you are considered against all proud Americans. This can also be considered a guilt tactic which can be just as effective as the use of fear to persuade.
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