Both sides of the argument make use
of the top ten power words used to persuade when debating whether or
not social networking is good for our society. The PRO social
networking side argues that these sites provide an environment where people can
make new friends. The word new makes
it seem fun and exciting because we all enjoy novel experiences. The CON side emphasizes the risks associated with using
social media sites to self-diagnose health
problems. We generally take our health very seriously so use of this word is
very powerful in terms of persuasiveness.
You can also see examples of Weaver’s
ultimate
terms being used on either side for their ability to enhance an
argument. Devil terms used by the PRO side
include criminals, stigmas, risks,
and health problems, while the CON side employs the words addictive, crimes, endanger, harm, cyber bullying, life-threatening,
hate, cheating, attack, and waste.
The PRO side also uses a lot of god terms including good, help, connect, accomplish, benefit,
access, quick, easy, and resources,
plus a few charismatic terms like safety
and change. The CON side uses a minimal amount of god terms but did
include facilitate, sharing, and the
charismatic term privacy. The power
of labeling is also apparent just in the fact that they separate out
the argument to make two groups of people that they label PRO and CON. This makes
people think that either one side is fully right and the other fully wrong, or
vice versa, when really we should be considering each statement made by each
side individually.
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