As anti-tobacco campaigns mount and numbers of young smokers decline, Nick Naylor in the movie thank you for smoking, thinks that product placement of cigarettes could once again boost cigarette sales. Trying to persuade people to smoke cigarettes is a form of unethical persuaion. Nick's boss sends him to Los Angeles to campaign for cigarettes in upcoming movies. Nick is also sent to bribe Lorne Lutch, the cancer stricken man who use to play the Marlboro Man in cigarette ads and is now campaigning against cigarettes. Nick offers Lutch a large sum of money for his silence. When Lutch says no, Naylor thinks he should publicly announce the bribe and say that he's using the money to start a charity for cancer victims but if Mr. Lutch does that he can't use any of it to help his own family, because he will seem like a hypocrite. Naylor's argument convinces Lutch to take the money for his family.
No comments:
Post a Comment