Joseph Snapp - Blog Post 2 - Target Audience

Men and Women's cologne and perfume both are different in a very strong way. They want different things and companies make all kinds of different smells that would appeal to the opposite sex or display a persona of that person wearing it.

Men's Fragrance

Burberry Cologne by Burberry

It says " Burberry is a great scent for real men in a casual setting," according to FragranceNet.com. This product has appealed to not a specific age group. Only referring to real men though. It does not pertain to a specific ethnicity or culture. It has no source of where it is most popular at. I believe that people who use this cologne feel more confident based off of the quote. Especially in a casual setting. It's texture is very smooth and clear. It isn't too tall and not too wide. Although it does have the perfect balance between being to tall or to wide. Maslow's Self-Esteem would go great with the whole real men feel, because guys want to be known as real men and would do anything to be that way.  It looks mature for the mature kind of people. It's colors look great together and looks like an all around good marketing style. I believe that this would be for the younger to middle aged businessmen in casual settings. This product goes with Ethical Equality because it doesn't have a specific ethnic group it is focused on so everyone is equal.

Women's Fragrence

Viva La Juicy by Juicy Couture

It is "a feminine fragrance that is both subtle and refreshing. The floral blend of gardenia, honeysuckle and jasmine smells delicate and soft, giving off an aroma that is flirty and fun" according to FragranceNet.com It is suitable for the office as well as wearing it in casual settings. I believe that this is aimed at the younger age group because of it's look. It has bright pink colors and the name viva la juicy that seems fitting for a younger girl who likes to get out for a few drinks. As well as trying to smell good and possibly impress a guy. It does not specifically say that it is popular in a certain geographical area. It also has no product appeal to a specific ethnic group. I believe it goes with Maslow's Self-Esteem, because when they use this product it will make them seem more sexier and confident because they want heads to turn. Efficiency, practicality, and pragmatism is the american value it refers to the most in my point of view. Utility is more important than show. I believe they want to work but only made the bottle for standing out purposes so consumers will notice it more and seem more interested.