This ad is unethical according to
the consequentialism approach, among others. By producing the analogy that
their brand is like a drug, Sisley is promoting some very negative consequences
for those who listen to these messages. Not only is it making light of a very
serious drug problem that our nation faces, but it is giving the impression
that being a “junkie” is a good thing. The intent of the message is to get
young people addicted to their brand, but at what costs? Their choice in
advertising strategy blatantly shows that they do not care about the wellbeing
of their customers, only that they get them hooked on their products.
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