Joseph Snapp - Blog Post 8

Unethical Persuasion

This image is coming from a Dr. Pepper TEN commercial and it clearly states that "It's not for WOMEN." The intent of this commercial is clearly selected towards the target audience to drink it, and that is men. It is also saying that women shouldn't drink this because it is a manly drink. Of course that doesn't mean that women cannot go out and buy this product because their free will gives them the choice to drink it or not. It simply just says that it is not intended for women, but only manly men. The strategies it uses are Sex appeals. It purposely selected men to buy this product and not women. So women can keep their girly drinks but manly men can drink Dr. Pepper Ten.




https://www.youtube.com/watch?v=y6Sxv-sUYtM