Personally, I think this is one of the most successful campaigns to raise awareness about an issue. After the Ethiopian famine from 1983-85, some of the biggest names in music came together to record an ensemble track that would raise awareness about the dire need of aid in Ethiopia. The intent was just to get everyone to give and, instead of just asking, the artists and composers realized that giving people something in exchange would be the best way to do it. The song, itself, is an impressive achievement, with very different artists coming together and making a great sound. The message is that we are all children of the Earth and should take responsibility in making it the best place to live as we can. The music is uplifting and gives a feeling of strong community by showing that stark differences can mesh in music the same way they can mesh in the world. The track sold over 20 million copies and raised over $63 million in humanitarian aid to Ethiopia.
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