Ashley Webster-- Blog 2-- Target Audience



Product: Benefit Cosmetics The POREfessional

 

Age:

The illustration on the packaging and the product’s name appeal to young professional adults.

Gender:

Based on the image on the box I would have assumed women were the target audience, but I came across this item on the Sephora website in the section designated for men as well. They also chose to use blue for the main color of the box, perhaps to appeal to men.          

    Ethnicity/Culture:

The description doesn’t really imply any specific ethnicity or culture to be the target, but based on the product’s intended purpose to minimize the appearance of pores and imperfections I would assume it is aimed at a culture where make-up is prevalently used (like the Western world).

Self- Concept of Users:

Users are likely to feel like they are concealing flaws without anybody knowing it.

Maslow’s Needs:

This product appeals to the need for esteem both in feeling good about oneself by boosting self-confidence and the need for affection one gets from others when they are accepted.

American Values:

Achievement and success are appealed to by the briefcase and the use of the word “professional”. It also takes a somewhat puritan approach by stating that it is an oil-free formula that contains vitamin E, which is known to protect skin from free radicals.

Geographical Appeal:

With phrases like “Just a dab’ll do ya!” in the how to use section, I think this would appeal to countries like the US where those types of slang words would commonly be used.

Product: Viktor and Rolf Spicebomb

 

Age:

This uniquely designed product package appeals to a broad age group from late teen to retirement.

Gender:

The grenade bottle definitely appeals to men and it is described as a “masculine combination of leather and tobacco as well as the brute force of vetiver” showing just how manly it is.

Ethnicity/Culture:

I think its main appeal would be for Americans who have a great sense of pride in military, however other cultures may find it appealing as well.

  Self-Concept of Users:

Users are likely to feel explosive, manly, and seductive.

Maslow’s Needs:

This appeals to safety needs since it is shaped like a weapon used for protection.

American Values:

I think effort and optimism are the values it appeals to, targeting military veterans and those protecting the country.

Geographical Appeal:

Although other countries may find the product appealing, I doubt you would see many of these being toted around in countries where real grenades are still a threat.