Mary Landrieu clearly represents expertise and goodwill. She has the clear political experience advantage over both her opponents. She has been involved in politics for 35 years, including being a LA representative and the state treasurer. She emphasizes her goodwill by standing behind issues that are truly dear to her, such as flood insurance and the extension of Women's violence prevention acts. She is very likeable, especially among women and the Democratic party. When she speaks, she seems quite confident, however, she could stand to have more vocal energy. She motivates people to support her and her issues, out fundraising her closest opponent by more than double.
Bill Cassidy has some experience as far as politics go. He has been a political figure for 8 years, and even served in the House of Representatives. He exemplifies trustworthiness in a way that I could not find with Mary Landrieu; he is endorsed by an extensive list of senators, representatives, parish and city officials, and Republican Parish Excutive Committee Members. He gives off a goodwill vibe, especially with the help of his previous breast cancer surgeon spouse. I would say of the three candidates, he is the most stiff when he speaks. However, he still comes off as confident. He does not lack vision, either. It is very clear what he stands behind; issues such as job creation, coastal restoration, storm protection, pro-life acts, and benefits for veterans. In my opinion, he picks good issues to head his campaign, because these are all things that are important to the people of Lousiana. But also, it would make me worried if I were a voter, because I would fear he may be hiding his view on other important issues that I wouldnt agree with.
Lastly, retired US Air Force Colonel Rob Maness has the least amount of political experience, but in my opinion, is at the very top of the secondary aspects of ethos. He does have experience in the military, which is helpful. However, he has never run for public office before. He, like Bill Cassidy, uses breast cancer as a path for empathy. But he uses his wife, a breast cancer survivor, as part of his campaign. I think he loses some of his goodwill aspect, because he is anti gay marriage. Not that I believe that people don't have a right to have an opinion, I just think it makes him seem less empathetic for people that don't stick with his traditional views of marriage. He also is endorsed by many organizations, including but not limited to: Gun Owners of America, Conservative Majority Fund, Senate Conservative Fund, Patriot PAC, Marine Vet for Freedom, Restore America's Voice, and Special Operations Speaks. I think these organizational endorsements speak to what he cares about as far as issues. Going on to the secondary aspects of ethos, he definitely stands head and shoulders above the other two candidates. He is a dynamic speaker. He knows what to say and how to say it to get a crowd excited about what he is saying and standing for. He is outgoing and confident and has an abundance of vocal energy.
In my opinion, Mary Landrieu has the highes credibility, due to her experience. She has more political experience than either of the other two combined. However, even with his lack of experience in public office, I believe that Rob Maness has more perceived credibility than she does. He is just an all around better speaker and crowd pleaser than she is.
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