jlewis - post 2

The new Tom Ford skin products line from Gucci are a perfect example of the American values of youth and wealth. The "style" of the fragrance "Tom Ford Noir" is "sophisticated and intriguing". The ads for this product are aimed at the 30's something, urban, up and coming, business man who likely views himself as young, well-off, and well on the way to becoming a success.  In Maslow's Hierarchy these adds would appeal to the Need for Self Esteem and, and the Need for love. This link shows the new fragrance.  http://www.sephora.com/productimages/product/p384743-av-01-hero.jpg     But for a better look at the new line see this:  http://www.neimanmarcus.com/NM/Tom-Ford-for-Men/cat49020765/c.cat?icid=video_tomfordmens1113_na

The same can be said for the new fragrances for women by Tom Ford. Appealling to the younger upwardly mobile women, the youthful appeal to these 30's something would tend to help them forget their "internal clock ticking." The ads aim at the youthful fun loving side of this generation of women,  See the link for more clues. http://www.sephora.com/productimages/product/p378133-av-02-Lhero.jpg