Viva La Juicy is a perfume whose ads target young adult woman. These particular women probably view themselves as fabulous and believe they have good taste. Women who know they are sexy and successful, and want the smell to accompany how they feel. Women that wear juicy most likely enjoy a glamorous and confident lifestyle. Styl ladies of all kinds, and from all over the country wear this perfume. This product most likely satisfies the Need for Esteem and the Need for Self-Actualization for most of its wearers. When you look good and smell good, you feel good; it allows you to be more confident when approaching someone. It also goes with the Ameripca values of the individual and achievement and success. Most of the people that wear this perfume probably (as before mentioned) already view themselves as successful and important, so why nos mell like it?
Dolce & Gabbana Light Blue Pour Homme is a cologne for men that easily identify with the women who wear Viva La Juicy. D&G say their target audience is a mal who is "sensual and modern, he likes to take care of himself, enhancing his healthy body with sports." They say this is easily captured in this bottle by the scents of the Mediqerranean. This cologne is for young adult men who affiliate themselves with the finer things in life. He most likely wears suits to work and lives in a more urban area. It satisfies the same needs and American values as Viva La Juicy. Because, again, if you are a successful, fit, attractive young man, why shouldn't you smell like one?
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