Buendia - Blog Post 3 - Analyzing Pathos

Never Had It So Good (Eisenhower, 1952)

The previous video is one of “Eisenhower Answers America” ads which ran in 1952. The ad beings with a man who shares how the democrats say he have never had it so good. Eisenhower responds with the condition of American rebutting the idea that citizens need a change in the government.
The ad uses a fear appeal since it makes the audience realize the country's true condition and need for change. Eisenhower uses the American value of change and progress in his ad as he calls for change to America. He also appeals to the need of safety since he portrays America in a state of tragedy.

Peace Little Girl (Daisy) (Johnson, 1964)

This ad is a campaign for the re-election of Johnson. The video shows the video of a adorable girl counting down the petals of a flower juxtaposed with a video of a bomb countdown leading to an explosion. Johnson conlcudes the video by saying, "we must either love each other or die."
The ad uses a fear appeal in the sense that it makes viewers fear for the safety of their children and seek a president that is aware of potential global clashes. This fear appeal also feeds the need of security from Maslow's Hierarchy of Needs. Johnson's words regarding love towards mankind appeals to the American value of equality.