Kre' - Blog Post 2 - Target Audience

From analyzing www.theperfumespot.com it seems that the targeted audience from the man's perspective is the 'ladies man' The male's cologne targets men from late 20's to late 30's. It is shown from the pictures that the cologne makes you the man. The cologne also tends to lean towards an African American group based off of pictures, or it could very well be seen as an attempt to reach all middle class men. After use of this product men would picture themselves as a stud or that guy everyone wants to be. Esteem needs would be the strongest trait shown by the website. The product is displayed to give you a strong positive self image. The shape of the male's colognes is a muscular males torso. This could persuade one that only real sexy men wear this product, and this goes back to esteem needs.  As stated before these products give off that you're the man vibe, and while doing so could also help you value individuality. Also a new image could mean a new you. Newer is always better in the value of change and progress.

Once again www.theperfumespot.com is a good example for targeted audiences. Women have higher esteem needs than males which is why this website is pushing more for female customers than male. For the female audience women in early 20's up to late 30's are target. This supports the case on that women are more of a targeted priority than women. Big beautiful eyes, a slim body type, and beautiful face structures are what draw's attention to these products. These feature also show that this has a broad targeted audience which would be a middle class women. From the way these products are displayed, once you have them you will be beautiful, sexy, the woman of a man's dream. Esteem needs could be something given off from this product as a self achievement realization from the American Value System.