For this final blod post, I chose an advertisement with a message that caused great uproar in mid 2012. The advertisement shown above is linked to a website called NoOneDeservesToDie.org. These ads were put up on billboards around the nation to raise awareness for Lung Cancer. These ads were intended to target people of all ages and use the Virtue Ethics tactic. This is important because it evokes emotion into the viewer and questions whether they want to be good people or not. This ad uses deception by especially targeting certain groups like "hipsters" and "cat lovers" and saying that they deserve to die.They very much decided to use guilt in order to captivate people.
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