Reddie Persuasion
Sunday, April 27, 2014
reddie persuation post 2 target audience -ryan rogers
So You Perfume by Beverly Hills is a perfume that can be purchased online at the discount perfume stores website. It is targeting women as it is clearly a women's perfume. its sleek and rigid bottle suggest to me that is expansive looking though it is not expensive in cost so it is probably targeting younger audiences. the name "so you" also seems to suggest younger audiences and the description says things like "for the free spirited woman in you" and its scent is floral and citrus based so I would guess it is attempting to target popular teens in high school in America. I also gather from the description and the suggestions of what others bought that it is targeting more rural areas and probably sunny areas of the USA. it suggests citrus, Maplewood, and a "warm scent". it also seems to be targeting the social and the esteem levels of Maslow's hierarchy of needs. I would say that it also falls under the value of the individual part of the American value system with its talk of free spirited woman.
Acqua Di Gio by Giorgio Armani is a fragrance who's target audience is men.
I believe its target audiences are more urban where Georgio Armani's name is well known.
It boasts a musky scent of the sea the sun and the earth. it is targeting audiences that want to smell like a mans man but in a good way. the target I believe is anywhere from the early 20's to middle aged. it says things like contemporary scent of masculinity. I suspect it is targeting the urban party go-ers. its being used by people who sit behind a desk but still see themselves (or want others to see them) as more salt of the earth type men. I believe thy are targeting the esteem and the social levels of Maslow's hierarchy of needs. and the effort and optimism of the American value system.
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