Song: "Hit or Miss" by Odetta
The commercial/ advertisement that I selected can be analyzed in many different ways. This ad was for an alcohol company called Southern Comfort. Their slogan for their products is "Whatever's comfortable. In the ad, we, the viewers, follow a middle-aged man as he combs the beach without a care in the world. He passes both younger and older people without a second look. In my opinion, the music is what makes this commercial so monumental. The music helps to relay a "calm, cool, collected" approach that the male is visualizing. This attitude also supports the company's overall slogan. With all of the recent talk about bullying, It seems to put the viewers
in a positive frame of mind with the use of encouragement, which is
highly regarded nowadays.The music also sends the message of not caring what other people think about you, and being comfortable in your own skin. Without the background music, this commercial would literally be just a random man walking down the beach, which is not very exciting. The target audience of this commercial seems to be anyone over the legal age to drink, which is 21.
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