Male Product: Dove Men & Care, Body/Face Wash $3.99
The age group in males this product targets would be men ages 18 and up, considering it says "Dove, Men," on the box, and men are 18 and older. This product does not have a specific ethnicity or culture other than it seems like this would be the type of soap that a low to middle class man would use. I do not see any geographic appeal to this product because and guy could use this since it is very cheap ($3.99). The men using this soap are likely to view themselves to be very clean and have total skin comfort. This product appeals to the Physiological Need in Maslow's Needs, because it is the most basic and essential human type of need and this soap will provide that for them. Two of the American Values I see this product relating to are Ethical Equality, because it applies to all types of males, and 'Efficiency, practicality, and pragmatism,' because "Utility is more important than show," and it gets the job done with those values.
Women Product: GUERLAIN, 'La Petite Robe Noire Shower Gel' $57.00
The age group this product appeals to are older women or girls with a lot of money at their availability. This appeals as a high class culture product with its high price and description of the product. The geographic appeal would have to be in the urban city society. After using this product, one would likely view themselves as "Fresh, Enigmatic, Exhilarating," according to its description. This product would fall under the Belonging Need because it comes off as a product that wants to make women feel accepted and love, as well as the Esteem Need because it would make one feel important and unique. The American Value I place this product under would be the Achievement and Success value, because according to the definition, success is the result of power, status, wealth, and property, so since this product is expensive, one would feel this value in effect after using it.
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